September 1, 2009 by Robin Dickinson  | 1,191 views | Comments (24)

Hemingway 89x89What topics should you focus on?  Nobel Prize winning author, Ernest Hemingway had a very simple but incredibly effective formula for deciding what to write.



The Hemingway Test

When there are so many topics to write about, and so many temptations to continually broaden your offering based on what’s popular, it can be easy to lose focus and drift into mediocrity.  This is where the Hemingway test is so useful.

When choosing what to write, he would simply ask himself two questions:

1) What do I know best?

2) What do I care about the most?

Next time you are deciding what to write, ask yourself these two questions.  They will quickly reveal what topics to say ‘Yes’ to and just as importantly, what to say ‘No’ to.

How do you decide what to write?



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