Programs
RAD offers high performance training programmes to boost the effectiveness of:
- Front-line sales and service employees
- Sales and service managers and supervisors
- Retailers and their staff
- Business professionals e.g. architects, pharmacists, consultants
- Business owners and entrepreneurs
- Senior executives and business leaders
Specifics
RAD Training is different and highly effective because it is:
- High performance: based on Value-centred communication, a proprietary methodology, proven to get results
- Strictly non-competitive: the focus is on working with one or two strong, non-competing businesses in any one category to ensure that they grow at the expense of the competition
- Full force: all aspects of the business that affect sales are integrated and sharpened to drive sales behaviours
- Commercially focused: all tactics and tools are tested against the question “How does this help to increase sales?”
- Relevant: all aspects of the program are customized to be highly relevant to the participants and their business situation
Client feedback*
“Throughout my career to-date I have been required to attend numerous training sessions, workshops, seminars and the like, but never before have I been so ‘moved’ as to put pen to paper to thank the presenter!” Sales Representative, Pharmaceuticals
“I feel that the best thing about this training is that it is tailor made to our products and our objectives which makes it very relevant and couldn’t prepare us better.” Sales Representative, Consumer Products
“I wanted to give you some feedback on RAD training, after spending a couple of days out on the road. Absolutely fantastic!! It has changed the context of my calls totally, and in a very positive way. I turned in over $10,000 worth of business today! I look forward to working further on my RAD skills, and thank-you so much for providing the training.” Sales Representative, Consumer Products
“The techniques and principles of RAD training are my foundations for a successful and long-term selling career.” Sales Representative, Healthcare
“I have received positive feedback from the field force, and a sales line showing 16% increase over last year in representative sales on our major product range would endorse your program’s success.” National Sales Manager, Consumer Products
“By adopting a proactive and customized skills training program, we have been able to reinvigorate a mature and stable sales team, and set a new expectations for in-store excellence and significantly improve our sales/market shares.” National Sales Manager, Healthcare
“The initial training proved to be most effective, with all staff involved expressing a high level of satisfaction in the trainer and the training. Measures of customer satisfaction, taken before and after the workshops, have shown a pleasing and deserved increase in satisfaction relating to the service delivered by staff. I would have no hesitation in recommending Robin Dickinson et al as effective, efficient and professional trainers.” Section Leader, Government
“The program is the best thing that’s happened here – it’s current, innovative and needed.” Service representative, Retail Chain
“I would like to share with you an extremely positive result from our RAD training – plus 21% growth over last year.” Sales Director, Consumer Products
“Helping to increase my confidence and impact in the doctor’s office will increase sales. Super session. Will definitely have an impact in the field.” Sales Representative, Pharmaceuticals
The results have been outstanding. By gaining attention and keeping presentations interesting for store managers – 41 dispensers in one day – 4 stores. Sales Representative, Grocery
(* As client confidentiality is critical to RAD International, success feedback and metrics for specific names/companies are not disclosed.)
