August 23, 2010 by Robin Dickinson  | 292 views | Comments (61)

The thought of having to make cold calls to prospects to generate sales may excite some people, but leaves many of us frozen in our tracks.  This next edition of Extreme Sales Makeover is all about building power, passion and persuasion into cold calls.

Let’s work together on a real-life scenario to improve our skills.

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August 16, 2010 by Robin Dickinson  | 371 views | Comments (51)

At the prompting of my friend, Leanne Berry, I applied for the following opportunity WANTED: Big thinking entrepreneur for documentary film. Must travel.  My logic is simply that it could be a really good opportunity to help boost my efforts to build awareness of and promote the members of the online business community I serve – The Centurions.  Here’s how it’s unfolded so far… [Read more]

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August 3, 2010 by Robin Dickinson  | 532 views | Comments (102)

Writing words that sell is an incredibly valuable skill to have, especially if you plan to market products online.  It’s a skill that affects your income, so it’s worth putting effort in to continually improve it.  Below is a real-life example of sales copy that needs some sales muscle.

Let’s work on it together! Here are five pointers to stimulate your thinking.

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July 14, 2010 by Robin Dickinson  | 590 views | Comments (97)

Word-of-mouth recommendation drives business success – big time! And I’ve got 48 superstars I’m busting to recommend to you – people who have participated in the sharewords community and had their sharewords created.  Sharewords are the new elevator pitch. They are shorter, punchier, and make it much easier for me to recommend you to my friends and colleagues. Check out these all-stars and their sharewords. [Read more]

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July 8, 2010 by Robin Dickinson  | 147 views | Comments (30)

When I first started blogging a year ago, I nearly fell off my chair with excitement when a reader left a comment on one of my blog posts.  Since then, I’ve loved it every time a reader has commented.  For me, this engagement is the web. With over 1000 comments to-date, the sharewords post has taken this engagement to a new level.  In your opinion, what is the significance, if any, of this extraordinary level of reader engagement?

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June 8, 2010 by Robin Dickinson  | 92 views | Comments (18)

In a recent tweet, Chris Hall mentioned about getting great engagement.  The context was online engagement.  He got me thinking about this topic, and I would love to discuss it with you.

What does the term ‘engagement’ mean to you?  In your opinion, how does building engagement online differ from offline – if at all?

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