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	<title>RADSMARTS &#187; Publishing online</title>
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	<description>Create, persuade &#38; profit from performance-boosting ideas</description>
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		<title>What makes a blockbuster blog post?</title>
		<link>http://www.radsmarts.com/2010/05/what-makes-a-blockbuster-blog-post/</link>
		<comments>http://www.radsmarts.com/2010/05/what-makes-a-blockbuster-blog-post/#comments</comments>
		<pubDate>Sat, 08 May 2010 10:44:02 +0000</pubDate>
		<dc:creator>Robin Dickinson</dc:creator>
				<category><![CDATA[Business development articles]]></category>
		<category><![CDATA[Blog comments]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Developing content]]></category>
		<category><![CDATA[Facilitating comments]]></category>
		<category><![CDATA[Facilitation]]></category>
		<category><![CDATA[Online advantage]]></category>
		<category><![CDATA[Online collaboration]]></category>
		<category><![CDATA[Online participation]]></category>
		<category><![CDATA[Online strategy]]></category>
		<category><![CDATA[Publishing online]]></category>
		<category><![CDATA[Social media]]></category>
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		<description><![CDATA[Getting loads of views, re-tweets and comments – top quality comments – in response to your blog post is interesting, but what I’m more interested in is understanding exactly what made it successful. If we understand that, then we can share that information amongst each other and all benefit.  So let’s do that right now! [...]]]></description>
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		<title>Compelling content or corrupt con-tent?</title>
		<link>http://www.radsmarts.com/2009/08/con-tent-v-content-what-is-the-difference/</link>
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		<pubDate>Fri, 07 Aug 2009 04:08:23 +0000</pubDate>
		<dc:creator>Robin Dickinson</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Developing content]]></category>
		<category><![CDATA[Online strategy]]></category>
		<category><![CDATA[Publishing online]]></category>

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		<description><![CDATA[The word CONTENT has become a catch-all for anything that is published on the web.  However, spend just a few minutes online and you quickly see how it can be loosely grouped into two very different categories: CONTENT and CON-TENT.  So what&#8217;s the difference? 1) CONTENT: information that does have your best interests at heart, [...]]]></description>
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