People are spending increasing amounts of time online – building businesses, brands and publishing ever bigger slices of their lives. Reflecting on this recently, I was wondering what differences there are, if any, between the people we meet and interact with online, and their offline counterparts?
I would love to discuss this topic with you in the comments. [Read more]
tags |
Authenticity,
Offline identity,
Online collaboration,
Online engagement,
Online identity,
Online participation,
Online strategy,
Personal branding,
Social media,
Social technology,
Technology change communication
My friend, Catherine White wrote an excellent post For whom the iPhone tolls. It raises the important issue of being able to disconnect from technology – turn the computer off, switch off the phone, hibernate the pad – just for a moment.
It got me thinking – what’s your routine for disconnecting from technology? Is it even necessary? I would love to discuss this with you in the comments below.
[Read more]
tags |
Blogging,
Connection technology,
Disconnecting,
Facebook,
Impact of technology,
Offline engagement,
On-line communication,
Online engagement,
Social media,
Social networking,
Social technology,
Technology,
Technology change communication,
Twitter,
Valuable community
In a recent tweet, Chris Hall mentioned about getting great engagement. The context was online engagement. He got me thinking about this topic, and I would love to discuss it with you.
What does the term ‘engagement’ mean to you? In your opinion, how does building engagement online differ from offline – if at all?
[Read more]
tags |
Blogging,
Building an on-line community,
Building engagement,
Connection technology,
Facebook,
Offline engagement,
On-line communication,
Online engagement,
Social media,
Social networking,
Social technology,
Technology change communication,
Twitter,
Valuable community
One of the great things about playing online is that you can try out new things and get great feedback about what works and what doesn’t – quickly. It’s the perfect laboratory to test your ideas.
Here’s a list of ten social media experiments I’m currently running online. What they lack in scientific rigor they gain in helping me carve out a workable direction online.
[Read more]
tags |
Business advantage,
Connection technology,
Experiment,
Facebook,
Innovative ideas,
Online advantage,
Online strategy,
Posterous,
Social media,
Social technology,
Twitter,
YouTube
