So here’s the plan. Give away your ideas, your know-how and your hard-earned wisdom and experience as blog posts, e-books, slide presentations and videos – for free – and crowds of people will come running to your blog. Then do your best to convert as many of these people as you can to buy more of your ideas, your know-how and your hard-earned wisdom and experience.
Am I the only one who has a problem with this logic?
Surely, by giving our precious intellectual property away – the family silver – we not only train people NOT to buy our ideas, but also erode our future ability to earn income.
I would love to discuss this touchy topic with you in the comments.
Giving away the family silver for a golden future
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tags |
Attracting audience,
Blogging,
Building revenue,
Building sales,
Business development,
Business success,
Buying audience,
Cartoon,
Commercial focus,
Commercial mindset,
Commercialising ideas,
Drawing,
ebook,
FREE!,
Growing sales,
Illustration,
Intellectual Property,
Making money,
Monetizing content,
Online advantage,
Online strategy,
Opportunities,
Product development,
Profiting from your ideas,
Revenue generation,
Success,
Thinslicing success
Crowds of people rushed into the bookshop to buy your book. It’s the latest must-read title – a sizzling hot best seller, climbing and dominating the charts for weeks on end. Or that’s how the story goes.
Getting published off-line is something I’ve thought about a lot over the past few years. You? Have you ever thought of getting published off-line? If so, why? It’s a large undertaking and I’m curious as to why people do it.
I would love to discuss this topic with you in the comments.
Mountains of opportunity
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tags |
Book publishing,
Building revenue,
Building sales,
Business development,
Business success,
Commercial focus,
Commercial mindset,
Commercialising ideas,
Getting published,
Growing sales,
Making money,
Personal productivity,
Revenue generation,
Thinslicing success,
Writing books
